From clicks to bricks, two brothers look back on their journey from web start-up to Williamsburg storefront.
The Hill-Side’s Modified Herringbone Tie, Start to Finish
Or, Fireworks, Foamhenge, the Natural Bridge, and a Drive-Thru Safari
Sandy and Emil Corsillo, our fearless and peerless co-founders, went on a little trip recently. The brothers really wanted to get out of the office for a couple of days, and they had been meaning to travel down to Virginia to catch up with Old Bob, the weaver of The Hill-Side’s modified herringbone fabric. They came up with the idea of tracing the construction of a Hill-Side tie from the one-man fabric mill in rural Virginia all the way back to the necktie factory in New York City, and got some friends at Volvo to lend a car and a film crew for the journey.
They took the scenic route home, taking time to visit some weird roadside landmarks, like a “drive-through safari,” where zebras and llamas shoved their heads in the windows; Virginia’s famous Natural Bridge; and Foamhenge — yep, it’s an exact replica of Stonehenge, made of styrofoam. Of course they also had to stop and buy some fireworks, and then shoot them at each other on a quiet country road. Finally, they made it back to the tie factory in Queens, and watched the skilled workers there construct a brand new tie out of fabric that was fresh off the loom just three days earlier.